"Hike" is an Ad Network focusing on smartphone In-feed style Native Ads.
Nowadays, the point of contact with the information is shifting to mobile. It will help in generating incremental revenue for the publishers and at the same time preserve user experience as the ads seemlessly blends in with the layout and look and feel of the page.
“Hike” uses a similar frame and layout to match the website or App’s layout and help rid users of annoying ad formats like banners.
Native ads can be seen extensively being used across major social media sites such as Facebook and Twitter (can be identified by the word “sponsored”) Native ad is specifically displayed between content and is fitted to the tone and manner of the publishers website layout. Hereby it perfectly blends into to the content around it.
Both Publisher and Advertiser can benefit from this format as it helps monetise without compromising the user experience and at the same time generates higher performance for brands.